Email marketing uses email to build relationships with your audience. With the right communication flow, you can send relevant information and convert prospects to customers.
People interested in your product or service can join your list and, through email marketing communications, learn everything they need to know to make a purchasing decision.
By building your email list with your target audience (people who can benefit from your products or services), you can be sure that email marketing will become an important source of income for your business.
These are 8 of the top benefits that make email marketing the perfect choice for your digital marketing activities.
1. Low Cost
Let’s start with the most important aspect: how much does it cost?
To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to test various tactics.
There are many professional email marketing software ( MailChimp, Benchmark, Sendinblue, Mailerlite, among others). These offer various plans based on the size of your list (number of subscribers).
The services are perfectly scalable. You can use a basic plan to start building your contact list, sell your products, and upgrade to more advanced plans as your online income grows.
2. Full control
You have full control over your communications.
- Design your assets (for example, web forms, emails and landing pages).
- Decide the type of campaigns you run.
- Segment users to better direct efforts and achieve better personalization.
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inboxes.
When you build your list organically, ask people to confirm the subscription. This way, you know that your contacts want to receive emails from your brand, which means that you are targeting people who are genuinely interested in your offering. This list is considered high quality and is likely to provide better business results.
You can run A / B tests, track statistics, and monitor the results of your campaigns in real time. Based on the information collected, you can make small changes (for example, layout, copy, structure, or workflow) and optimize your digital marketing program.
4. Easy to use
Creating an email marketing campaign is straightforward. You can design your templates, it’s just drag and drop, no coding required! And if design isn’t your thing, you can use ready-made templates to set up your campaigns.
5. The preferred marketing medium
According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels.
The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks.
Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it.
6. Can reach mobile device users
The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%.
This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your online and offline marketing, p. Eg by collecting email addresses at events or while shopping at a physical location.
7. Email is its own medium.
The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel.
In fact, over time, your email list becomes your greatest online marketing asset – a massive database of people wanting to know your brand.
8. Targeted and personalized communication
You can collect relevant information from your contacts throughout the subscription process and use it to tailor the communication to your needs and preferences. Based on the data, you can create segments of people who share common traits.
Your subscribers will stay on your list as long as they see value in your communication; so over time, you can build a huge email list that generates impressive income.